Performance Marketing Manager

Location: Flexible, HCMC Preferred

Team: Growth Marketing

Report to: Head of Growth Marketing

The role: 

Reporting to the Head of Growth Marketing, the Performance Marketing Manager will help create new user growth through our Paid Media channels. As a member of the Acquisition Team, you’ll manage performance of our marketing campaigns across Google UAC, Apple Search Ads, FB Ads or any other new paid channel. 

This is an excellent role for candidates that have 5+ years of relevant experience and are excited about using their skills alongside a marketing team to build one of the strongest brands in EDTECH. You have experience managing Mobile and Search campaigns in a fast-paced environment and increasing efficiency through optimizations and testing.

About the Company:

ELSA (English Language Speech Assistant) is a startup founded in 2015 by Stanford alum Ms. Vu Van, and Dr. Xavier Anguera, a veteran in speech recognition and AI. ELSA’s app, which is called ELSA Speak, listens to the way language learners pronounce words, sentences or conversations to pinpoint exact errors and provide real-time, accurate feedback on their pronunciation mistakes with specific suggestions on how to improve. The company built its own proprietary speech technology using deep learning and A.I. to detect people’s pronunciation mistakes with 95%+ accuracy. Based in San Francisco, ELSA has raised $27 million in capital and is backed by leading VCs in Silicon Valley, Southeast Asia and Japan. ELSA Speak is available for iOS and Android and is used by more than 13 million users in over 100 countries. The company has offices in Portugal, Vietnam, India, Indonesia and Japan.

ELSA has been recognized as Top 5 Best Artificial Intelligence Apps (by Research Sniper); and Top 4 Companies Using AI To Transform The World (by Forbes)

What you’ll be doing

  • Setting up and managing performance advertising campaigns on main Paid Social Media Platforms (Facebook, Instagram, Twitter, Snapchat, TikTok, etc)
  • Setting up and managing campaigns on Google Ads and Apple Search Ads & other platforms
  • Monitor and analyze data to optimize campaigns to meet volume and ROI targets
  • Collaborate with our organic team to help drive growth in our overall acquisition efforts across both paid and organic channels
  • Use a data driven approach to manage campaigns and derive insights on strategy and performance
  • Coordinate with design teams on creative assets to maximize performance
  • Track campaign and generate performance reports

What do you need:

  • 5+ years of experience in Mobile apps media buying / user acquisition / performance marketing
  • Experience in running A/B tests and deriving at actionable recommendations
  • Highly organized with proven track record or managing multiple projects simultaneously
  • Experience managing and optimizing advertising campaigns directly (Not through an agency)
  • Experience launching advertising campaigns on social, ad networks, DSPs, and search
  • Experience coordinating with creative teams to create assets
  • Knowledge of main Mobile Measurement Partners tools (Adjust, Appsflyer, Branch, Kochava, etc.)
  • Exceptional analytical and quantitative skills
  • Advanced Excel skills for analyzing data 
  • Strong presentation skills
  • Experience with Analytical tools such as Google Analytics, Amplitude. Mixpanel…
  • Experience building and managing relationships with third party media partners
  • Experience working in a metric-driven role focused on ROI
  • You have excellent verbal and written English language skills. Other languages are a plus 

Nice-to-have skills:

  • Experience with mobile app Subscription based business

Why will you love working here? 

  • Competitive compensation
  • Fun energetic team; international and collaborative culture
  • Opportunities to grow professionally and play a critical role to shape the next stage of the company’s growth
  • ELSA Training, Company Trip and Annual Health Check.
  • Experience the true spirit of a fast growing and well funded Silicon Valley startup
  • ELSA Pro 1 year After Probation.

How to apply?

Apply now to maximize your talents and make a real impact! Send your CV and a short introduction on why you want to join ELSA to [email protected] We love to see your application.