B2C Marketing Director

Location: Ho Chi Minh City

Team: Marketing

Report to: Country Manager

 

The role: 

We are looking for a B2C Marketing Director who’ll lead all our marketing activities from Brand management, performance marketing and content marketing projects for mainly our B2C business but assisting with B2B as needed.

Marketing Director responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Join ELSA now and maximize your talents to make a real impact! 

 

What you’ll be doing:

  • Craft strategies for all Marketing teams, including Brand management, Performance Marketing and content marketing for B2C business and assisting with B2B as needed.
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
  • Set, monitor and report on team goals.
  • Design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives

What you need:

  • Proficient track record with minimum 7-10 years in-depth experience in executing general marketing activities.
  • Strong creative skills, with excellent communication skills
  • Held a similar role in a technology company or at an agency servicing a technology company
  • Strong analytical skills and data driven
  • Familiarity with the latest trends, technologies and methodologies in marketing
  • Highly adaptable, collaborative, can learn quickly to come up with prompt solutions
  • Demonstrate leadership skills, high standards of work ethics, driven by quality & productivity
  • Have a positive can-do attitude, have a keen eye for detail, have initiative and be proactive going beyond the call of duty
  • Vietnamese with English proficiency in listening, speaking, reading and writing. 

Why will you love working here? 

  • Competitive compensation
  • Private PTI Health Insurance, Premium Annual Health Check
  • ELSA Training, Company Trip and Annual Health Check.
  • ELSA Pro 3 months during Probation, ELSA Pro 1 year After Probation.
  • Fun energetic team; international and collaborative culture
  • Opportunities to grow professionally and play a critical role to shape the next stage of the company’s growth
  • Experience the true spirit of a fast growing and well funded Silicon Valley startup

How to apply?

Apply now to maximize your talents and make a real impact! Send your CV and a short introduction on why you want to join ELSA to [email protected] We love to see your application.

 

About the Company:

ELSA (English Language Speech Assistant) is a startup founded in 2015 by Stanford alum Ms. Vu Van, and Dr. Xavier Anguera, a veteran in speech recognition and AI. ELSA’s app, which is called ELSA Speak, listens to the way language learners pronounce words, sentences or conversations to pinpoint exact errors and provide real-time, accurate feedback on their pronunciation mistakes with specific suggestions on how to improve. The company built its own proprietary speech technology using deep learning and A.I. to detect people’s pronunciation mistakes with 95%+ accuracy. Based in San Francisco, ELSA has raised $27 million in capital and is backed by leading VCs in Silicon Valley, Southeast Asia and Japan. ELSA Speak is available for iOS and Android and is used by more than 13 million users in over 101 countries. The company has offices in Portugal, Vietnam, India, Indonesia and Japan.

ELSA has been recognized as Top 5 Best Artificial Intelligence Apps (by Research Sniper); and Top 4 Companies Using AI To Transform The World (by Forbes)