Director of B2C Product Growth

The Director of B2C Product Growth is responsible for driving the growth and success of our B2C product. This role involves developing and executing strategies to acquire and retain users, increase product engagement, and monetize. The Director will lead a team of product managers to achieve these objectives.

Key Responsibilities:

• Product Strategy: Develop and execute a comprehensive B2C product growth strategy aligned with the company’s overall goals and objectives.

• User Acquisition: Lead efforts to acquire new users through various channels, including Product Led Growth and referrals, and collaborating with Marketing on digital marketing, partnerships, and influencers.

• User Retention: Implement strategies to improve user engagement and retention, including onboarding, personalization, and gamification.

• Data-Driven and User Insights: Leverage data analytics and user feedback to identify growth opportunities, track key performance indicators (KPIs), and make data-driven decisions.

• A/B Testing: Plan and execute A/B tests to optimize product features, user interfaces, and marketing campaigns.

• Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including AI, Engineering, Design, Marketing, Business Development and Customer Support, to align product growth efforts.

• Monetization: Work to maximize revenue from B2C products through pricing strategies, upsell/cross-sell opportunities, and monetization initiatives. Collaborate with FP&A on providing inputs on forecasting, and modeling.

• Team Leadership: Manage, coach and mentor a team of 4 Product Managers (from Junior to Lead PMs)providing guidance and fostering a culture of growth.

• Market Research: Stay informed about industry trends, competitive landscape, and emerging technologies to identify new growth opportunities.

Requirements

• 8+ years of Product Management experience with a proven track record of driving b2c growth.

• Proven experience in leading product teams, managing direct to consumer products and growth.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Exceptional leadership and team management skills.

• Proficiency in using analytics tools, A/B testing, and product strategy.

• Excellent communication and interpersonal skills.

• Creative problem-solving abilities and a passion for innovation.

• Knowledge of B2C market trends and customer behavior.

• Experience in the B2C technology or SaaS industry.

• Familiarity with user-centric design principles.

Why You’ll Love Working Here

• Opportunity to work on a mission that can transform the lives of 1.5 Billion language learners around the world.

• Competitive compensation, including stock options. Remote work with a fully distributed team, with offices in Portugal, Vietnam and India.

• Opportunity to grow along with the high-growth of the company.

• Friendly and diverse work environment

• Experience the true startup spirit of a fast growing and well-funded Silicon Valley startup

To Apply

Apply now to maximize your talents and make a real impact! Send your CV to [email protected]

About ELSA

Want to work on the mission of helping 1.5 Billion English learners around the world? Join Elsa, a Silicon Valley based fast-growing startup with the most powerful AI technology.. We’re on a mission to help people to communicate in English with confidence, and empower them to reach their potential. Since launching in 2016, we grew organically to over 4 million users worldwide. Elsa has offices in Silicon Valley (USA), Lisbon (Portugal), India and Vietnam. We have built out our track records with high-caliber teams: – “The Best Digital Learning App” at Reimagine Education 2016 – The 2016 winner of the world’s largest startup competition SXSWEdu Launch – Recently invested by Google AI’s fund – Recognized as Top 5 Best Artificial Intelligence Apps (by Research Sniper), and Top 4 Companies Using AI To Transform The World (by Forbes) – Proven mobile app product with a growing user base of 54+ million people from 190+ countries