SEO – ASO Manager

Location: Flexible, HCMC Preferred

Team: Growth Marketing

Report to: Head of Growth Marketing

The role: 

Reporting to the Head of Growth Marketing, the SEO & ASO Manager will own our SEO and ASO strategy end to end. The successful candidate will be in charge of defining the foundations of our Content strategy to drive organic traffic to our website and app store pages and direct relevant Teams in executing it.

The CRM Manager will take full ownership of CRM from lifecycle comms, through to reengagement and growth and will truly be customer obsessive, ideally from a well-known start-up who can demonstrate having true ownership of the CRM function within a business.

You will be working to execute on strategies to improve our acquisition, conversion, and retention goals. 

About the Company:

ELSA (English Language Speech Assistant) is a startup founded in 2015 by Stanford alum Ms. Vu Van, and Dr. Xavier Anguera, a veteran in speech recognition and AI. ELSA’s app, which is called ELSA Speak, listens to the way language learners pronounce words, sentences or conversations to pinpoint exact errors and provide real-time, accurate feedback on their pronunciation mistakes with specific suggestions on how to improve. The company built its own proprietary speech technology using deep learning and A.I. to detect people’s pronunciation mistakes with 95%+ accuracy. Based in San Francisco, ELSA has raised $27 million in capital and is backed by leading VCs in Silicon Valley, Southeast Asia and Japan. ELSA Speak is available for iOS and Android and is used by more than 13 million users in over 100 countries. The company has offices in Portugal, Vietnam, India, Indonesia and Japan.

ELSA has been recognized as Top 5 Best Artificial Intelligence Apps (by Research Sniper); and Top 4 Companies Using AI To Transform The World (by Forbes)

What you’ll be doing

• Owning and driving all ASO efforts 

• • Keyword research & optimization 
  • A/B testing store listing assets 
  • Keeping track of the new opportunities
  • Ranking algorithm changes, etc.
  • Handling potential featuring requests 
  • Managing localizations in both Google Play and App Store
• SEO 
  • Keyword research and SEO strategy definition
  • Define and plan content generation calendar
  • Establish a content generation pipeline and flow
  • Web (mobile & desktop) landing page optimization
  • Partner with web devs to make sure the site is ready for SEO efforts and define an escalable way to produce and publish content.
  • Write effective SEO content for blogs, websites, app store, and social media accounts
  • Develop and implement link building strategy

What do you need:

• Minimum 3-4 years of experience in SEO
• Minimum 1 year of experience in ASO
• A good understanding of app store dynamics
• In-depth knowledge on keyword research
• Solid understanding of content marketing, conversion and user acquisition
• In-depth experience with website analytics tools (e.g Google Analytics, Amplitude …)
• In-depth experience with SEO & ASO tools (e.g. Ahrefs, SEMrush, Google Search Console, BuzzSumo, Google Keyword Planner, AppAnnie, …)
• Experience with Content Management Systems (e.g. WordPress)
• Good working knowledge of Technical On-Page SEO; (meta tags, URL, micro formats, open graph, indexing, internal links audit, broken links, internal search analyzes, etc)
• Up to date with current SEO trends (Rank Brain, Structured Data Markup, and any other Google algorithm updates)

Nice-to-have skills:

• Experience with mobile app Subscription based business
• Good working knowledge of HTML, CSS, Structured Data Markup, Hreflang and Javascript (or the will to learn)

Why will you love working here? 

• Competitive compensation, Private Health Insurance.
• Fun energetic team; international and collaborative culture
• Opportunities to grow professionally and play a critical role to shape the next stage of the company’s growth
• ELSA Training, Company Trip and Annual Health Check.
• Experience the true spirit of a fast growing and well funded Silicon Valley startup
• ELSA Pro 3 months during Probation, ELSA Pro 1 year After Probation.

How to apply?

Apply now to maximize your talents and make a real impact! Send your CV and a short introduction on why you want to join ELSA to [email protected] We love to see your application.