On July 25th, 2025, ELSA officially entered the Bangladesh market through an exclusive strategic partnership with BacBon Limited, an ISO-certified edtech and ICT social enterprise established in 2013, renowned for its transformative impact on digital education in the country. The signing ceremony, held in Dhaka, attracted senior government officials, international guests, academic leaders, and distinguished figures in technology and education.
Representatives from BacBon Limited and ELSA at the signing ceremony
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ELSA is a leading AI-powered English communication solution trusted by millions of learners in over 190 countries. Combining advanced speech recognition with personalized learning, ELSA helps students, professionals, and institutions build confidence in their English skills, while enabling educators to track progress and tailor instruction to every learner’s needs.
BacBon Limited is a leading force in Bangladesh’s education technology sector, recognized for delivering inclusive learning solutions that bridge the urban–rural gap. With operations spanning Bangladesh, Japan, the US, and the Middle East, the company has built trusted partnerships with global development organizations and educational institutions to advance quality learning opportunities nationwide.
BacBon Limited signed an MOU with ELSA
At the signing ceremony, Abdul Matin, Chairman of BacBon Limited, emphasized the transformative potential of the partnership: “This collaboration will bridge the gap in English proficiency, enabling millions of learners—from school students to professionals—to practice and improve their skills anytime, anywhere. ELSA’s AI-driven technology aligns perfectly with our mission to equip Bangladesh’s youth with essential communication skills to excel globally.” Other senior BacBon leaders echoed this commitment, outlining plans to integrate ELSA’s solutions into their platforms and extend access nationwide.
Will Polese, Vice President of Revenue at ELSA, spoke about the shared vision driving the partnership: “At ELSA, our vision is to help every learner speak English with confidence. By partnering with BacBon—an organization with deep expertise in edtech and an impressive record of inclusive education innovation—we can offer Bangladesh learners flexible, AI-powered practice with instant feedback, fostering academic, professional, and personal growth.”
He also expressed gratitude to BacBon and all attending guests, whose presence highlighted the importance of expanding access to high-quality English education.
Representatives from BacBon Limited and ELSA after signing the MOU
This strategic alliance between ELSA and BacBon Limited will deliver AI-powered spoken English solutions tailored to learners across Bangladesh—students, job seekers, and professionals alike. By combining ELSA’s advanced speaking coach with BacBon’s extensive platform and trusted presence, the partnership aims to empower millions with accessible, high-quality English training, unlocking broader educational and economic opportunities.