Demand-Based Learning for Business English

Demand-Based Learning is a model or technique for generating and delivering a training solution that is based on identifying a need before producing a solution. Demand-based learning, sometimes known as the ‘bottom-up’ concept, can be utilized for both product and service training.

Demand Points of Business English is divided into two sections. To start, it is necessary to determine the initial demand for Business English in the corporate world, as well as the necessity with which businesses must acquire English in order to remain competitive. Second, it is the demand for customized English Language training programs tailored to each organization, department, and employee.

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Popularity and Importance of English

Despite not being the most widely spoken language on the planet, English remains the common language that brings people of many languages together. Information travels around the world via English, which is often referred to as the world’s business language.

Many business operations have shifted online as a result of the epidemic, and English has become vital on the internet. The majority of the content on the Internet is written in English. The Internet has the capacity to change entire commercial markets in one direction or the other, with millions of gigabytes of information reaching billions of people every day. This business language is an important tool in this influence because the majority of modern marketing methods work online.

Even outside of the internet, globalization and technology improvements are predicted to increase the number of people who speak English on a fundamental level to 2 billion in 10 years, according to The British Council. Firms all across the world must consider an audience of this size, which drives the need for businesses to increase their English language ability.

If you are still not convinced, take a look at corporate giants like Microsoft, Apple, Samsung, Airbus. More and more multinational companies are mandating English as the common corporate language. Even companies based in non-English speaking countries like Sweden and Japan, prefer to operate corporate deals in English as the majority of business is conducted internationally.

Personalized English Language Training Program

The next stage is to discover and develop an effective English Language Training Program for your employees after you’ve decided to adopt one. Each organization will have its own qualities and expectations, necessitating the development of a customized training program. To obtain the best results, the learning program must be tailored to each company’s specific needs, as well as those of each department and even each individual.

With ELSA Speak (ELSA for organizations), you will be able to personalize a program unique to your business and requests. ELSA, with a team of leading language experts in the world, will design a separate and individual / departmentalized route based on the unique needs of the business. This creates learning content tailored to individual industries, allowing employees to better prepare for scenarios unique to their jobs.

Furthermore, ELSA’s Dashboard feature will allow managers to seamlessly monitor each department and employee’s progress by day, week, and month. This helps business owners easily manage their employee’s training process and evaluate the effectiveness of the program.

Finding an online English learning program for your company’s staff is not easy. Book a demo with us or contact us by email: [email protected] to find out what we can do for you and your business.